Debuted at the end of May 2021, “Let’s Rise” is the wellness campaign that aimed to lift pandemic-weary spirits, bodies and minds through the power of dynamic movement and restful sleep.
The “Let’s Rise” hospitality campaign is launched by Westin Hotels and Resorts – part of Marriott Bonvoy’s international portfolio of 30 hotel brands as the next evolution of its wellness-focused by using the unifying line “We are All Risers”.
The “Let’s Rise” wellness campaign celebrates a community of achievers and reinforces the brand’s commitment to guests’ holistic sense of well-being around the clock. 59 Westin hotels in Asia-Pacific are poised to address the increasing importance of maintaining and enhancing wellness routines through its signature brand experience, especially after the challenges and demands of the past year.
According to Marriot International Asia Pacific, the “Let’s Rise” campaign communicates Westin’s commitment to empower customers and guests to enhance their wellbeing and ensure they can be the best version of themselves.
Through the campaign, Westin aims to motivate and energise everyone around the fact that no matter where they maybe, they can rise up, Move and Be Moved, both broadly in life by staying active with WestinWORKOUT® and the brand’s signature RunWestin programmes and Be Moved both figuratively and literally with Westin’s active and regenerative signature offerings.
With an inspiring reminder that “We’re All Risers”, Westin motivates guests to stay active with an extensive collection of signature Move Well programmes at its hotels and resorts across the region.