Launched on June 15, 2021, #MaskUpAmerica is the extension of the national “Mask Up America” campaign that encouraging Americans to mask up until they’ve vaccinated.
Series of “Mask Up America” public service announcements (PSAs) are unveiled by Ad Council, in collaboration with the U.S. Centers for Disease Control and Prevention (CDC), emphasizing the importance of mask wearing until you’re vaccinated.
The “Mask Up America” PSAs use a combination of humor, sports and social gatherings to encourage Americans to continue wearing masks until they’ve been fully vaccinated. Developed by creative agencies Colle McVoy and SKDK, the PSAs are a needed reminder for those who have not yet gotten vaccinated to keep wearing a mask until they do.
The “Mask Up America” PSAs also use milestone events, such as the upcoming Olympic Games, live concerts and indoor gatherings with friends to show how we can all get back to the things we love if we do our part and continue to mask up in order to stay safe and vigilant in certain situations. Rowdy Gaines, Olympic gold medalist and member of the International Swimming Hall of Fame, voiced the “Swim” PSA and will serve as an announcer at the upcoming Olympic Games in Tokyo.
The “Mask Up America” campaign is an extension of the national “Mask Up America” campaign, which throughout the pandemic has aimed to increase compliance and acceptance of wearing masks and face coverings as one of the main prevention behaviors in order to slow the spread of COVID-19, and including vaccination, social distancing, and hand washing.
Created in partnership and with funding provided by The Rockefeller Foundation and the Infectious Diseases Society of America (IDSA), the PSAs will air in donated broadcast, digital and audio media time and space across the country. The “Concert” spot is available in both English and Spanish, and the “Swim” and “Book Club” spots are available in English.
In addition to the three PSAs, media platforms and influencers are using their channels to further amplify the “Mask Up America” message. SXM Media’s Studio Resonate has developed a series of audio PSAs and companion banner that will run in targeted donated media. WNBA star Elena Delle Donne, iconic rock band Foreigner, and actress Isabella Gomez (One Day at a Time) are creating content.