Unveiled on June 18, 2021, the new “Come Work, Come Play” campaign is Tennessee’s initiative that aimed to attract workers to the state’s thriving leisure and hospitality industry.
Launched by Tennessee Department of Tourist Development (TDTD) and HospitalityTN, the new “Come Work, Come Play” campaign urges prospective employees to consider hospitality jobs for their flexible hours, career advancement opportunities, and strong sense of community.
Created by marketing agency VMLY&R, the digital campaign marks the first joint workforce development effort for TDTD and HospitalityTN and aims to engage prospective employees at all levels, from college-minded students seeking part-time jobs to retirees looking to supplement their income. Videos and digital ads showcase Tennessee’s greatest assets such as working among the great outdoors, in world-renowned concert venues, or with award-winning chefs.
Digital ads also will run in major markets across Tennessee and in out-of-state markets that show a high propensity for relocation including Austin, Dallas, Las Vegas, Chicago, San Francisco, Miami, Charlotte, Atlanta, Orlando, New Orleans, Milwaukee, and Washington D.C.
As part of the campaign, interested job seekers can visit HospitalityJobsTN.com and search open hospitality positions in Tennessee listed by category. Business owners also can take advantage of the campaign through August by posting open jobs at http://www.Jobs4TN.gov.
Prior to the pandemic, leisure and hospitality had the highest year-over-year growth for any industry, with 349,000 total employees among arts, entertainment, recreation, accommodation and food services. Today, the industry employs roughly 302,200 Tennesseans (U.S. Bureau of Labor Statistics).