Campaign Destination

#DoubleYourSummer, Tourism Destination Marketing Campaign of Limerick, Ireland

Summer campaign to celebrate Limerick's designation by Failte Ireland as a Wild Atlantic Way Gateway City.

Unveiled on June 21, 2021, “Double Your Summer” is the new tourism destination campaign that launched to celebrate Limerick’s designation by Failte Ireland as a Wild Atlantic Way Gateway City.

Supported by Fáilte Ireland, the “Double Your Summer” campaign is the latest initiative by Limerick City and County Council to promote Limerick’s emerging status as one of Ireland’s leading destinations for value, welcome and excitement.

The “Double Your Summer” campaign is build on the success of last year’s 50 Days of Summer campaign that helped transform 2020’s Covid challenged summer into a tourism season success.

The “Double Your Summer” campaign also provide a range of incentives and reasons for visitors to come to Limerick, do more, try something new, stay longer or to extend their coastal holiday in the city and county.

The “Double Your Summer” campaign was launched with competitions that offer the opportunity to win one of four fantastic prize experiences – Double the Delicious, Double the Adventure, Double the Culture and Double the Indulgence, in collaboration with social media content creators Trisha Lewis, Caroline Hassett, Meghann Scully and Celia Holman Lee.

The campaign also includes Limited Edition Offers that will give priority access for potential visitors, via a redeemable code, to high value limited edition stakeholder offers when the visitor signs up to the mailing list on itself will act as the main hub that give details of the campaign, list offers and promotions by category, and include details on the limited edition offers and competitions. As part of the campaign, Limerick’s social media channels such as Facebook, Instagram and Twitter will also play their part to promote the city as summer tourism destination.

Double Your Summer, Limerick tourism video campaign
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