Known as London’s biggest domestic tourism campaign the capital has ever seen (according to the City Hall), “Let’s Do London” is an initiative that aimed to boost the capital’s culture, hospitality and retail economies.
Announced on May 2021, the “Let’s Do London” campaign designed to help London’s economy recover while COVID-19 restrictions are eased. With restrictions on international travel likely to continue this year, Londoners and visitors from the U.K. have a unique opportunity to experience all the capital has to offer without the queues, said Mayor Sadiq Khan who won a second term in office on May 10, 2021.
By the “Let’s Do London” campaign, the city wants to encourage domestic travelers to come, as their support will be beneficial even for the most popular tourist attractions. With campaign budget 6 million pounds sterling, the project will cover not only advertising activities, but also the organization of events.
New art installations will appear in the city, as well as cultural events, exhibitions, theater and sports performances. Famous London museums, galleries and other tourist attractions, as well as artists, chefs and, above all, city authorities joined the event. Their common goal is to attract as many local tourists as possible, but also to encourage Londoners themselves to come to the center and enjoy the sights.
The campaign is being developed by Unlimited Group’s TMW, supported by Transport for London (TfL) and London & Partners and will run alongside content through the Visit London website.
As part of the campaign, the work of TMW Unlimited spans TV, radio, out of home, digital advertising and social media. The TV spot was produced by Madeleine Sanderson at Silence @ Curate Films.