Campaign Destination

Do More in Nova Scotia, Tourism Marketing Campaign of Canada’s Ocean Playground

Summer-fall tourism marketing campaign of Nova Scotia to boost tourism restart as part of its reopening strategy phase.

Debuted June 2021, “Do More in Nova Scotia” is part of $18.2 million tourism restart package that aimed to re-energize communities and help tourism operators prepare to open their doors and attract customers to the many unique experiences that Nova Scotia has to offer.

The Atlantic Canada “Do More in Nova Scotia” is launched on June 15, 2021, and aimed to reminds Atlantic Canadians that there is still so much more to do in Nova Scotia.

The Atlantic Canada “Do More in Nova Scotia” campaign is planned to run year-round in New Brunswick, Prince Edward Island and Newfoundland, reminding the neighbours about all of the incredible experiences available in Nova Scotia in all seasons. The campaign itself will include TV, digital video, radio, social media, billboards, display ads, and paid search.

Do More in Nova Scotia, Atlantic Canada video ad campaign

Showcased the many attractions available to tourists, the summer-fall “Do More in Nova Scotia” also launched on June 28, 2021, and aimed to attract visitors from Quebec and Ontario. The marketing campaign itself will and includes TV, digital video, social media, billboards, display ads, and paid search.

The summer-fall campaign highlights iconic Nova Scotia attractions that set the province apart from other Maritime destinations, and showcases the wide variety of things to see and do while on vacation. From classic experiences like whale watching and driving the iconic Cabot Trail, to unexpected delights like tidal bore rafting, the “Do More in Nova Scotia” marketing campaign shows that Nova Scotia is full of so many exciting and unique adventures that will make a trip truly unforgettable.

Do More in Nova Scotia, summer-fall video ad campaign

Nova Scotia officially opened its borders to all of Canada on June 30, 2021, as part of Phase 3 of its reopening plan. Travellers are now able to enter the province without self-isolation so long as they’ve been fully vaccinated for at least two weeks.

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