Campaign Destination

#HiddenHeartlands, Domestic Travel Campaign of Leitrim Tourism

Domestic marketing campaign to capitalise the home market of Leitrim tourism.

Launched on August 24, 2021, the best kept secrets of the Hidden Heartlands are unveiled on the new video series of Leitrim tourism in a bid to attract more visitors to the North-West.

According Leitrim Tourism, who are tasked with promoting County Leitrim, the last 18 months has been a challenge for the entire tourism industry. But, there is now an even greater opportunity for Leitrim to capture a more substantial share of the domestic home market.

Leitrim Tourism also stated that Leitrim has always been a busy holiday destination, but recently it has seen a considerable increase in demand for the county as Irish visitors seek out less busy destinations that offer more space, reassurance and outdoor opportunities to enjoy time together once again.

Therefore, as result, the new tourism campaign is a part of a 12 month marketing campaign to capitalise on the domestic market aimed at attracting more Irish visitors to the north-west this year. The new campaign, along with the video series, will showcase all of the best kept secrets of the Hidden Heartlands of Ireland, sharing the stories and the uniquesness of County Leitrim with the world.

Leitrim: The Best Kept Secrets video campaign

The first new 90 second video is featuring spectacular drone footage and some of Leitrim’s most iconic sights such as the walled gardens at Lough Rynn, summer adventures at Lough Allen, hiking across Bencroy on Sliabh an Iarann and Manorhamilton Castle.

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