Unveiled on Agust 20, 2021, “Feel Good Travel” is Avanti West Coast’s campaign that hopes to encourage more people to get on the rails and experience the stunning sights available on the West Coast route and the campaign also hopes to support local communities by bringing increased tourism.
Avanti West Coast itself is train operator that operating in the United Kingdom. Taking over from Virgin Trains, Avanti West Coast is one of the primary rail operator in the UK that provide services from London Euston and a number of major terminals.
The “Feel Good Travel” of Avanti West Cost is all about reminding people of how enjoyable and fun it is to travel by train with the rail operators mission to make sure every moment of the journey feels good.
Featuring a rollerblading turttle, the 60-second video advertising campaign brings a refreshing take on rail travel and builds a genius message to mind of how lovely and effortless it is to travel by train. It aimed to inject a feel good vibe when people think about travelling with Avanti West Coast.
The Feel Good Travel campaign is planned to feature on television, video-on-demand, out-of-home sites as well as on radio, in print, digital and social media.
Avanti also timed the campaign release to coincide with an increase in services on Manchester, West Midlands and North Wales routes.