Events Marketing Compass

Discover creative event ideas, conferences, trade shows, fairs, best practices, and examples. Get inspired!

From hosting virtual tour, virtual conference, virtual exhibition, to virtual tourism challenge, virtual experiences are here to stay, either as standalone virtual events or integrated alongside a physical activation (hybrid events).

Although 2021 will hopefully see the return of live events, with an extended lockdown on the horizon and a shift in consumer behaviour set to sustain an influx of online activity, the events industry is still reeling from the economic impact the virus has had on virtually all aspects of the economy. The effects of the pandemic continue to ripple throughout the world. That won’t change anytime soon.

As result, the pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay.

Explore and discover creative event ideas, best practices, examples, activities, conferences, trade shows, fairs, and more. Get inspired!


Trade Show & Fair

Trade show is remain to stay as one of most important platform for international networking, whether live in specific destination place or as a virtual event.


MICE Industry

Despite the challenges of the COVID era, the MICE (Meeting, Incentives, Conferences and Exhibitions) industry has prepared for the safe return with safe, secure and flexible environments.


Virtual Events

While virtual events can never fully replace in-person events, this year, virtual format utilizing a modern and effective platform as tool of the usual exploration and discovery.


Latest News, Articles and Updates on Events Industry

The Covid-19 outbreak has negatively affected the event industry due to travel restrictions. Moreover, the overall impact of the pandemic on the industry is yet to be assessed. On the other hand, virtual events gained high traction as market players have been trying to strengthen their digital presence.

However, the industry is expected to get back on track post-pandemic. Rate of vaccinations, vaccination passport, and efficacy of vaccines would play a major role.

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