Good Story to Tell: Escape The Everyday Responsibly
The Escape the Everyday campaign encourages people to escape the everyday and inspire consumers to book a short break across the UK by showcasing the breadth of experiences available for them to escape to. The campaign showcases both vibrant cities and breathtaking countryside and coastal locations that make the UK a brilliant place to explore.
As part of Escape the Everyday campaign, Escape the Everyday Responsibly is domestic consumer campaign that aimed to encourage responsible travel as tourism begins to open up across England.
As tourism begins to open up across England in line with Step 2 of the Government roadmap, VisitBritain is encouraging responsible travel that makes a positive impact on local communities and invite everyone to join with them in communicating an “Escape the Everyday Responsibly” message.
The “Escape the Everyday Responsibly” campaign itself wish to land the following key messages for responsible travel:
- Plan and book ahead. If your plans change, remember to cancel in good time so your table or room doesn’t go to waste.
- Respect, protect and enjoy nature and the great outdoors.
- Avoid tourist hotspots and check out England’s hidden gems instead.
- Be kind to staff and locals, and support local independent businesses where you can.
- Follow social distancing rules, wash your hands regularly and wear face coverings where necessary.
- Look out for the We’re Good to Go mark – it shows businesses that are operating in line with government COVID guidance.
Lessons Learned, Key Takeaways
- As part of the campaign, VisitBritain has produced a suite of free assets for use to encourage customers to travel responsibly, as part of its ‘Escape the Everyday Responsibly’ message.
- Various “Escape the Everyday Responsibly” logo lock-up and infographics with tips on how to travel responsibly are made available, along with two A4 posters of tips, one which is VisitEngland-branded, and one to which public can use to add their own logos.
- The campaign is planned to run prior April 12, 2021. But, due to the passing of HRH Prince Philip, Duke of Edinburgh, VisitBritain will not be conducting campaign or marketing activity until the period of national mourning is over, until April 18 at the earliest.
Campaign Assets, Logo Lock-up
Campaign Assets, Responsible Tourism Infographics with Message