Authenticity is the most talked about trend in travel. And when we refer to authenticity, we’re also talking about a brand, service, or territory’s physical and intangible characteristics that make it stand out from the rest.
Tourism is changing so quickly with the global mass tourism trend and overcrowding that it’s important to understand what your ideal visitors are searching for and provide experiences that resonate with those trends.
Identity has turned into a differentiator that lets a destination be relevant for a traveler. One of the short-term challenges for a marketing plan in a destination marketing organization is to achieve this authenticity and maintain it over time.
Authenticity is more about soul than it is about ‘original or traditional’. It’s a personal thing that reveals the sense of a place or culture.
Crafts of Vietnam
Released for the first time on September 2, 2020, Crafts of Vietnam tell us the stories about craft villages, a place where artisans create products the same way they have for decades. It show us how Vietnam’s time-honoured crafts are made and used in everyday life.
This is My Chinatown, Visit Singapore
Released for the first time in July 8, 2019, “This is My Chinatown” is series of videos that tell us the (hidden) stories from the diverse district of Singapore’s Chinatown.
