Authenticity is the most talked about trend in travel. And when we refer to authenticity, we’re also talking about a brand, service, or territory’s physical and intangible characteristics that make it stand out from the rest.
Tourism is changing so quickly with the global mass tourism trend and overcrowding that it’s important to understand what your ideal visitors are searching for and provide experiences that resonate with those trends.
Identity has turned into a differentiator that lets a destination be relevant for a traveler. One of the short-term challenges for a marketing plan in a destination marketing organization is to achieve this authenticity and maintain it over time.
Latest News, Articles and Updates on Local Authenticity
Authenticity is more about soul than it is about ‘original or traditional’. It’s a personal thing that reveals the sense of a place or culture.
Long Beach Days & Getaways, Summer Tourism Campaign with Curated Itineraries
Authentic experiences, designed by locals and crafted to immerse travelers who visit Long Beach.
The Neverending Tourists, Get in a Good Space Tourism Campaign by The Western Cape
Digital tourism campaign of Western Cape as perfect antidote to lockdown life.
Rosewood PlaceMakers, Crafting Culture Through Community
Explore the stories of local destinations through local lens of Rosewood PlaceMakers.
Lessons Learned from #GoodnessofJapan Safe Travel Campaign
Goodness of Japan, think beyond destinations, culture, and cuisine that Japan offers.
Passion Made Possible, Inspiring Stories of Great Women in Singapore’s Tourism
Celebrating great women in Singapore’s tourism to spark conversations on embracing diversity, equality and inclusion.
#GrenadaRocks, Tourism Marketing Campaign by Pure Grenada
Good story to tell from Grenada that highlights the available experiences in the tri-island destination (Grenada, Carriacou and Petite Martinique).
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Crafts of Vietnam
Released for the first time on September 2, 2020, Crafts of Vietnam tell us the stories about craft villages, a place where artisans create products the same way they have for decades. It show us how Vietnam’s time-honoured crafts are made and used in everyday life.
This is My Chinatown, Visit Singapore
Released for the first time in July 8, 2019, “This is My Chinatown” is series of videos that tell us the (hidden) stories from the diverse district of Singapore’s Chinatown.
