Authenticity is the most talked about trend in travel. And when we refer to authenticity, we’re also talking about a brand, service, or territory’s physical and intangible characteristics that make it stand out from the rest.
Tourism is changing so quickly with the global mass tourism trend and overcrowding that it’s important to understand what your ideal visitors are searching for and provide experiences that resonate with those trends.
Identity has turned into a differentiator that lets a destination be relevant for a traveler. One of the short-term challenges for a marketing plan in a destination marketing organization is to achieve this authenticity and maintain it over time.
Latest News, Articles and Updates on Local Authenticity
Authenticity is more about soul than it is about ‘original or traditional’. It’s a personal thing that reveals the sense of a place or culture.
Lessons Learned from #GoodnessofJapan Safe Travel Campaign
Goodness of Japan, think beyond destinations, culture, and cuisine that Japan offers.
Passion Made Possible, Inspiring Stories of Great Women in Singapore’s Tourism
Celebrating great women in Singapore’s tourism to spark conversations on embracing diversity, equality and inclusion.
#GrenadaRocks, Tourism Marketing Campaign by Pure Grenada
Good story to tell from Grenada that highlights the available experiences in the tri-island destination (Grenada, Carriacou and Petite Martinique).
Happy St Patrick’s Day 2021, Global Celebration Campaign by Tourism Ireland
Wherever you are across the globe, keep Ireland in your heart this St Patrick’s Day.
Indigenous Stories, Local Authenticity Campaign of Northwest Territories
Authentic experience of the unique landscapes and indigenous culture in Canada’s Northwest Territories.
FPV (First Person View) Drone Tourism Campaign of Travel Alberta, Canada
Tourism marketing effort of Alberta’s breathtaking cityscapes and landscapes througn FPV drone video campaign.
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Crafts of Vietnam
Released for the first time on September 2, 2020, Crafts of Vietnam tell us the stories about craft villages, a place where artisans create products the same way they have for decades. It show us how Vietnam’s time-honoured crafts are made and used in everyday life.
This is My Chinatown, Visit Singapore
Released for the first time in July 8, 2019, “This is My Chinatown” is series of videos that tell us the (hidden) stories from the diverse district of Singapore’s Chinatown.
